Top 5 Useful TikTok Influencer Marketing Tactics in 2023 with Examples and Statistics
TikTok has become one of the fastest-growing social media platforms in recent years, with over 1 billion active users worldwide. Brands have taken notice of TikTok’s potential as a marketing tool and are increasingly turning to influencers to help them reach their target audience. In this article, we will explore the top 5 useful TikTok influencer marketing tactics in 2023, with examples and stats.
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1. Collaborating with Micro-Influencers
Micro-influencers are social media influencers with smaller followings (usually between 10,000 and 100,000 followers) but higher engagement rates. Collaborating with micro-influencers can be a useful TikTok influencer marketing tactic for brands, as these influencers have a more targeted and engaged audience.
In 2023, brands should focus on partnering with micro-influencers who align with their brand values and messaging. This will help to ensure that the influencer’s content resonates with their target audience and drives engagement. Brands can also consider providing micro-influencers with exclusive discounts or early access to new products to incentivize them to create TikTok content that promotes their brand.
The beauty brand Glossier has been successful in collaborating with micro-influencers to promote their products on TikTok. In a campaign called #glossierfaves, the brand asked customers and micro-influencers to share their favorite Glossier products on TikTok. The campaign generated over 4,000 user-generated videos, with a total of 28 million views and over 7 million likes.
2. Leveraging User-Generated Content
User-generated content (UGC) is content created by users, such as product reviews or unboxing videos. Brands can leverage UGC as a TikTok influencer marketing tactic by encouraging their followers to create and share content featuring their products.
UGC can be a powerful tool for brands, as it is seen as more authentic and trustworthy than brand-created content. In 2023, brands should focus on creating campaigns that encourage their followers to create UGC and share it on TikTok.
Example
The clothing brand American Eagle has been successful in leveraging UGC on TikTok to promote their products. In a campaign called #AEXME, the brand encouraged their followers to create videos featuring their American Eagle outfits. The campaign generated over 10,000 user-generated videos, with a total of 34 million views and over 7 million likes.
3. Engaging in Influencer Challenges
Influencer challenges are TikTok trends or challenges created by influencers, which encourage their followers to participate by creating and sharing their own videos. Brands can engage in influencer challenges as a TikTok influencer marketing tactic by sponsoring a challenge and encouraging their followers to participate.
In 2023, brands should focus on partnering with influencers who have a large and engaged following to create challenges that align with their brand values and messaging.
Example
The beauty brand Sephora has been successful in engaging in influencer challenges to promote their products on TikTok. In a challenge called #SephoraSquad, the brand partnered with 12 influencers to create videos featuring Sephora products. The challenge generated over 30,000 user-generated videos, with a total of 153 million views and over 28 million likes.
4. Creating Branded Hashtags
Branded hashtags are hashtags created by brands to promote their products or campaigns on social media. Brands can create branded hashtags as a TikTok influencer marketing tactic by encouraging their followers and influencers to use the hashtag in their TikTok videos.
In 2023, brands should focus on creating branded hashtags that are memorable, easy to use, and align with their brand values and messaging. Branded hashtags can help to create a sense of community around a brand, as users can easily find and engage with other content related to the brand.
Example
The beverage brand Red Bull has been successful in creating branded hashtags to promote their products on TikTok. In a campaign called #GivesYouWingsChallenge, the brand encouraged their followers to create videos featuring Red Bull products and the hashtag. The campaign generated over 29,000 user-generated videos, with a total of 76 million views and over 18 million likes.
5. Investing in TikTok Ads:
TikTok Ads is a platform that allows brands to create and run ads on TikTok. Brands can use TikTok Ads as a TikTok influencer marketing tactic by partnering with influencers to create ads that promote their products.
In 2023, brands should focus on investing in TikTok Ads to reach a wider audience and drive sales. Brands can use TikTok Ads to target their ideal audience based on factors such as age, location, and interests.
Example
The clothing brand H&M has been successful in using TikTok Ads to promote their products on TikTok. In a campaign called #HMxME, the brand created ads featuring influencers wearing H&M clothing. The campaign generated over 15 million impressions and over 5 million clicks, resulting in a 4.4x return on ad spend.
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Conclusion
In conclusion, TikTok influencer marketing is a powerful tool that brands can use to reach their target audience and drive sales. In 2023, brands should focus on collaborating with micro-influencers, leveraging user-generated content, engaging in influencer challenges, creating branded hashtags, and investing in TikTok Ads. By implementing these tactics, brands can create a strong presence on TikTok and reach a wider audience.
