Going viral sounds like every content creator’s dream, doesn’t it? One day, you’re casually sharing a post, and the next, millions of people are watching, liking, and sharing your work. Your name is suddenly everywhere, and opportunities start pouring in. But as glamorous as it may seem, going viral isn’t always sunshine and rainbows. There’s a darker side to this phenomenon that many creators and influencers have experienced — and it’s not often talked about.
When a video or post goes viral, it thrusts the creator into the public eye, often without warning. This sudden attention can be overwhelming. Take, for instance, high school students whose harmless TikTok dance clips unexpectedly garner millions of views. While they might enjoy brief fame, the accompanying scrutiny can lead to unkind comments, cyberbullying, or even harassment
One example is the “Chewbacca Mom,” Candace Payne, whose joyous reaction to a mask led to instant fame. While her viral moment brought endorsements and opportunities, she also faced criticism for “profiting” from what some viewed as a simple, unremarkable moment.
Here’s a closer look at the hidden struggles that come with overnight fame and the lessons we can learn from those who’ve lived through it.
Loss of Privacy
Virality doesn’t come with a manual, and for many, it can mean the loss of personal boundaries. Viral stars, particularly private individuals, often find their lives dissected. For instance, the “Coffin Dance” meme, while humorous for viewers, intruded on the private grief of Ghanaian pallbearers, who never intended their tradition to become internet entertainment.
Mental Health Challenges
The pressure of sustaining viral fame can be immense. Many people feel the need to create more content to capitalize on their newfound audience, leading to burnout. According to studies, the constant chase for likes and shares creates anxiety and depression, particularly among younger users.
An example in this case is internet star August Ames, whose online bullying after a single tweet became unbearable, resulting in her untimely death. This highlights how virality can amplify online negativity.
The Legal Gray Zone
Becoming a public figure overnight has legal implications. In defamation cases, private individuals suddenly labeled as “public figures” face higher burdens of proof, which can complicate efforts to combat misinformation or harassment. This dynamic has been a critical issue in lawsuits like those involving Nick Sandmann, whose viral encounter led to widespread misrepresentation and defamation battles.
Exploitation by Media and Brands
Once viral, many individuals find themselves exploited by companies looking to cash in. For instance, viral memes like “Disaster Girl” and “Bad Luck Brian” were initially shared without thought of profit. It took years for creators to monetize their work effectively, often battling companies that used their images without permission.
How to Protect Yourself
While going viral isn’t entirely avoidable, you can prepare for it:
- Limit what you share online: Avoid posting personal information or details that could be misconstrued.
- Seek professional advice: If your content gains traction, consult legal or PR experts to navigate opportunities and risks.
- Build a supportive network: Friends and family can provide emotional stability amidst the chaos.
- Maintain balance: Resist the urge to cater entirely to internet audiences; protect your mental health.
How to Navigate Virality
While the dark side of going viral can be daunting, it’s not all bad news. Many creators have found ways to manage the challenges and turn their viral moments into positive experiences. Here are some tips:
- Set Boundaries: Protect your mental health by limiting your time online and not engaging with negative comments. Use privacy settings to control who can access your information.
- Stay True to Yourself: Don’t feel pressured to change your content or personality to please your new audience. Authenticity is what made you go viral in the first place.
- Take Breaks: It’s okay to step back and recharge. Consistency is important, but so is your well-being.
- Seek Support: Connect with other creators who understand what you’re going through. Online communities and creator groups can be a great source of advice and encouragement.
- Think Long-Term: Use your viral moment as a stepping stone rather than the peak of your journey. Focus on building a sustainable presence rather than chasing short-term fame.
Going viral can be a life-changing experience, but it’s important to remember that it’s not always as glamorous as it seems. There are real challenges that creators face behind the likes, shares, and comments. By understanding the dark side of virality and learning from those who’ve been there, you can better navigate the ups and downs of internet fame.
So, if you ever find yourself on the brink of virality, take a deep breath, stay grounded, and remember: it’s just one chapter in your story. What you do next is what truly matters.
