How viral dance challenges on TikTok are shaping the music industry?
TikTok has become a cultural phenomenon in recent years, with countless viral dance challenges and memes that have taken the world by storm. But many people don’t realize the impact these trends have on the music industry, particularly in the USA.
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One example of a viral dance challenge that had a huge impact on the music industry was the “Renegade” dance challenge. The challenge was started by a 14-year-old girl named Jalaiah Harmon, who created the dance on her own and posted it on Instagram.
However, it wasn’t until a popular TikTok user named Charli D’Amelio performed the dance that it went viral. From there, the “Renegade” dance challenge exploded, with people all over the world posting videos of themselves performing the dance.
The popularity of the “Renegade” dance challenge had a huge impact on the music industry, particularly for the song that the dance was performed to — “Lottery (Renegade)” by K Camp. The song had been out for several months before the challenge went viral, but it wasn’t until the dance challenge took off that the song became a hit. It eventually peaked at #29 on the Billboard Hot 100 chart and was certified platinum by the Recording Industry Association of America (RIAA).
The success of “Lottery (Renegade)” is just one example of how viral dance challenges on TikTok can shape the music industry in the USA. As more and more people participate in these challenges, they can introduce new songs to a wider audience and help them become hits. In fact, some artists have even started creating songs specifically with TikTok in mind, in the hopes of creating a viral dance challenge.
One example of this is the rapper Lil Nas X, whose song “Old Town Road” became a viral sensation on TikTok in 2019. The song had already been released several months earlier, but it wasn’t until it became a popular choice for TikTok dance challenges that it started to gain mainstream attention. The song eventually spent a record-breaking 19 weeks at #1 on the Billboard Hot 100 chart and earned Lil Nas X several awards and nominations.
The success of “Old Town Road” is a testament to the power of TikTok and the influence of its users, many of whom are young people who are shaping the culture and trends of today. And it’s not just limited to music — viral dance challenges on TikTok have also had an impact on fashion, beauty, and even politics.
For example, during the 2020 US presidential election, TikTok users started a viral dance challenge to the song “F2020” by Avenue Beat, which was critical of the political climate in the USA. The challenge encouraged people to register to vote and became a powerful tool for spreading a message of political engagement and activism.
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In conclusion, viral dance challenges on TikTok are shaping the music industry in the USA and beyond, introducing new songs to a wider audience and helping them become hits. But their influence doesn’t stop there — these challenges are also impacting fashion, beauty, and even politics, showing just how powerful social media can be in shaping our culture and discourse. As TikTok continues to grow in popularity, it will be interesting to see what other trends and challenges emerge, and how they will shape the world around us.
