How to make Strategies for Instagram and Youtube Influencer marketing?
According to a survey on social media influencers across India in 2021, the majority of the respondents were most active on Instagram in the country. Facebook followed at 60 percent, with YouTube ranking third during the survey period.
As documented by Statista, according to 70 percent of marketers, Youtube is considered the 2nd most popular platform for Influencer Marketing after Instagram is voted as the most important by 89 percent of marketers. Instagram and Youtube act as excellent mediums for brands and businesses to promote themselves along with Influencers, but it is crucial to know a few strategic secrets to Influencer Marketing before diving into these platforms.
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Some of the top brands that have reaped the benefits of Influencer Marketing on Instagram and Youtube:
- Audible
- Adidas
- American Express
- Motorola
- Leesa
- Lynda
- Zara
Influencer marketing Strategies for Instagram and Youtube — Flytant
Instagram & Youtube Strategies
- Developing a strategy
Instagram and Youtube certainly are two of the biggest platforms making it easier to put out content to a large audience as well as target a specific audience. Yet their very potential can turn into a bane if one does not do enough research and plan a strategy before jumping right into them.
Flytant — Connecting Brands and Influencers
The first step in developing your Instagram and Youtube strategy is to lay out in detail your short-term and long-term goals. Based on your niche, choose your target audience and look for Influencers who share the same interests as yours. Explore the current market to study the ongoing competition, and develop your strategy accordingly
2. Understanding the platform’s features and jumping onto trends
With millions of users logging in daily, Instagram and Youtube need to introduce newer features and update existing ones to meet user demands and needs. And so they do.
If you want your brand to stay relevant, it goes without saying that you need to be well-versed in all the platform’s features. Instagram itself has admitted how an account’s reach multiplies when all its resources are used effectively.
From reels, live rooms, and hashtags on Instagram to Youtube shorts and thumbnail branding, you can use multiple ways to be more creative with your brand’s marketing content and choose the kind of Influencers that suit your brand. Every day or at least once a week, we hear something new go viral on these platforms, and the Internet collectively jumps onto the bandwagon.
Jumping into these trends to creatively promote your brand can appeal to the masses and increase the reach of your content. Only be sure to research the origin of the trend to see if it fits your niche and brand values. Invest more time in selecting the right Influencers to beautify your content because aesthetics and wittiness appeal to the younger masses today.
3. Strategizing partnerships
Influencer Marketing is the talk of the town, and brands are constantly looking to partner with Influencers, small and big. Pick the right Influencer that aligns with your brand niche and content and allow them to help you grow.
4. Be regular with your content and review your data
Instagram and Youtube are constantly growing Influencer markets at a fast pace, and to keep up with the competition, you have to stay relevant and in touch with your audience. It is advisable to post at least once every day based on your audience demographics
Make clever use of the platform’s insights to review how your data is faring among your audiences and try to understand better your audience demographics — the time they are most active, what type of content appeals to them the most, what age group tunes in the most, and so on.
Conclusion
What makes Instagram and Youtube Influencer Marketing is how sponsorships can give you easy money and value returns.
