Instagram has grown in popularity as a platform for marketers to market their goods. Because of its popularity, you might believe that Instagram is already too crowded for you to be noticed. But here’s the thing: businesses are waking up to the potential of ordinary people to promote their products. The most engagement comes from micro-influencers as compared to the big players.
It’s natural that you want to work as a paid Instagram influencer; after all, the average cost of a sponsored Instagram post is $300, and if you’re as successful as Yogi Rachel Brathen, you might earn $25,000 for every post. However, you may find the concept of having your postings sponsored, amusing! You’re not photographing skydiving in Australia or paragliding in Colombia; you’re photographing your brunch. You may, however, be more marketable than you believe!
Brand Creation & Definition
If you can identify your specialty, you’ll get the most engagement. Do you want to post about travel and lifestyle, or concentrate on influencing through your dance moves? In any case, it’s critical to establish your brand. Branding has a lot to do with your overall aesthetic, keeping aside the type of content you post. What style do you want to use for your posts? What are you trying to convey? It is advisable to consider adopting a unified feed theme to help reinforce your brand. Precision is crucial. Additionally, creating a website with a similar design and message to your Instagram account is a smart method to integrate your Instagram with an online presence; the more you streamline your social media profiles, the simpler it will be for companies to see how you can assist them.
Have Knowledge about your Viewers
Knowing your viewers is essential for persuading a company to collaborate with you. It’s also mutually beneficial for you: if you know your audience, you’ll be able to accurately determine which businesses will benefit the most from your sponsorship. Begin by obtaining the basics: what is your key demographics’ gender, age, and geographic location? Which of your articles do they like the most? What can you deduce from the fact that they respond better to material at certain times of the day?
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Be Consistent in Publishing Content
A recent study found out that one should post at least once each day, however, you can post up to three times per day. The study also found the best time to post, i.e., 8:00am to 9:00am & 2:00am. It’s vital to publish at least once a day to increase your following. Instagram’s algorithm prefers new and fresh material, and you don’t want your audience to abandon you or forget about you because you’re not posting consistently, keeping in mind the quality of content. However, you’ll have to explore to see what fits better for you and your target audience, using Instagram’s insight feature.
Authentic Hashtags & Geotags
Start creating your unique hashtags & encourage your audience to use them. Do not forget to add geotags with your posts. Geotags are the tags which specify your location while publishing the post. If someone is looking for a certain location, geotags can help them discover you. This not only helps you earn more followers, but it also helps you appeal to brands looking to reach a specific audience.
Mention Brands in your Content
Now you are all set to reach out to various brands. You are done identifying your brand and target audience, as well as published some high-quality, original content. You should now have a clear understanding of the sorts of firms that might benefit from collaborating with you. It’s essential to begin small. Instead of going straight for Van Heusen if you’re interested in clothing, consider tagging tiny clothing start-ups you’ve already seen on Instagram. Initiate by tagging smaller brands in your descriptions. Respond to comments like “Where can I grab one?” or “For how much?” and the brand will quickly notice that you’ve shown yourself to be a strong sales partner.
Throw the ball for Paid Sponsorships
It’s quite OK to approach brands and offer your services. You might be able to secure certain contracts without having to wait for businesses to reach out to you if you have the appropriate pitch.
Add Contact Info & Sense Self-Worth
Consider your bio an opportunity to express your desire to work with businesses as an influencer. Include an email address or a website where they may contact you. Additionally, when brands contact you, be sure you know how much you’re going to charge. The industry benchmark for 1,000 followers is $10, however this might vary based on how many likes you get every post. You’ll also be capable of charging more as your business grows.
