Going viral: The story behind some of the most popular viral videos created by US Influencers
In the age of social media, going viral has become a coveted goal for many influencers in the USA. From dance challenges to comedic skits, viral videos have the power to catapult an influencer into internet fame and provide opportunities for brand collaborations and monetization. Here are some examples of viral videos created by US influencers and the stories behind their success.
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1. “Renegade” Dance Challenge by Jalaiah Harmon
In early 2020, 14-year-old Jalaiah Harmon created a dance to the song “Lottery (Renegade)” by K Camp. Despite the dance’s popularity on TikTok, Harmon was not credited for its creation until a New York Times article shed light on her story. The article went viral, bringing attention to the issue of black creators being overlooked and their work being appropriated on social media. Harmon was later invited to perform the dance at the NBA All-Star game and has since gained a large following on social media.
2. “I’m Just a Kid” Lip Sync by Nathan Apodaca
In September 2020, Nathan Apodaca posted a TikTok video of himself skateboarding to work while lip syncing to the song “Dreams” by Fleetwood Mac and drinking Ocean Spray cranberry juice. The video quickly went viral, with even Fleetwood Mac’s official Twitter account sharing it. The video brought a sense of nostalgia and joy to viewers during a difficult time and led to an increase in sales for Ocean Spray. Apodaca has since gained a large following and collaborated with brands such as Chipotle and American Eagle.
3. “Skateboard Accident” Prank by Nathan Davis Jr.
In 2018, influencer Nathan Davis Jr. posted a prank video on YouTube where he pretended to have a serious injury after falling off a skateboard in public. The video went viral and led to collaborations with brands such as Nike and Pringles. However, Davis later faced backlash for the prank, with many criticizing him for faking a serious injury and potentially causing unnecessary concern for those who witnessed the incident.
4. “Mukbang” Eating Videos by Stephanie Soo
“Mukbang” videos, where an influencer eats large amounts of food while interacting with viewers, have become a popular trend on YouTube. Stephanie Soo, a US-based YouTuber, has gained a large following for her mukbang videos, with some reaching over 10 million views. However, the trend has faced criticism for promoting unhealthy eating habits and contributing to the issue of food waste.
5. “How I Met My Abusive Ex-Boyfriend” Storytime by Mykie
In 2018, Mykie, a beauty YouTuber known for her special effects makeup tutorials, posted a “storytime” video where she shared her experience of being in an abusive relationship. The video went viral, with many viewers praising Mykie for her bravery in sharing her story and bringing awareness to the issue of domestic abuse. Mykie has since become an advocate for domestic abuse survivors and has collaborated with organizations such as the National Domestic Violence Hotline.
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These viral videos created by US influencers showcase the power and influence that social media can have in creating and spreading content. While some videos bring joy and entertainment, others have sparked important conversations and raised awareness about important issues. However, it’s important for influencers to consider the impact of their content and handle their newfound fame and responsibility with care.
