8 Indian Brands Every Fashion Content Creator Should Know About
In a world dominated by big-name fashion houses, the Indian fashion scene is thriving with unique and underrated brands redefining the industry. These brands offer innovative designs and are eager to collaborate with content creators, allowing influencers to showcase their creativity while supporting homegrown labels. Whether you’re a seasoned influencer or just starting, these eight brands deserve a spot on your radar.
- Nicobar
Why You Should Know Them: Nicobar is a lifestyle brand that focuses on modern, minimalistic designs with a touch of Indian heritage. Their clothing combines contemporary silhouettes with sustainable fabrics, making them perfect for influencers who want to promote eco-friendly fashion.
Collaboration Potential: Nicobar frequently partners with content creators to promote their collections through Instagram campaigns and styling collaborations. Their aesthetic resonates well with influencers who love storytelling through visuals.
What Sets Them Apart: Their “island living” philosophy and focus on sustainability make them an ideal partner for creators looking to champion conscious living.
2. The Jodi Life
Why You Should Know Them: Known for their bold prints and handwoven fabrics, The Jodi Life brings a vibrant pop of color to Indian fashion. They celebrate Indian craftsmanship through their eclectic designs, which are handcrafted by local artisans.
Collaboration Potential: The Jodi Life often collaborates with micro and macro influencers to showcase how their unique pieces can be styled in everyday life. They are highly active on Instagram, making it easy for creators to connect with them.
What Sets Them Apart: Their focus on empowering artisans while delivering one-of-a-kind fashion makes them a standout choice for influencers who value ethical fashion.
3. Bunaai
Why You Should Know Them: This Jaipur-based brand offers a mix of traditional Indian wear and trendy fusion outfits that appeal to a younger audience. From flowy kurtas to breezy dresses, Bunaai’s designs are effortlessly chic.
Collaboration Potential: Bunaai collaborates with influencers to promote their collections through styling videos, Instagram reels, and traditional festive campaigns. Their pieces are especially popular during wedding and festive seasons.
What Sets Them Apart: Their versatile designs cater to a variety of occasions, making them a go-to choice for influencers who want to experiment with traditional and contemporary looks.
4. Khara Kapas
Why You Should Know Them: Translating to “pure cotton” in Hindi, Khara Kapas is a slow fashion brand that emphasizes sustainable, handwoven clothing. Their simple yet elegant designs make them a favorite among minimalistic fashion enthusiasts.
Collaboration Potential: Khara Kapas works with influencers to highlight their commitment to sustainability and slow living. Their timeless pieces often take center stage in Instagram lookbooks and styling guides.
What Sets Them Apart: Their dedication to slow fashion and high-quality craftsmanship makes them a perfect fit for influencers advocating for mindful consumption.
5. House of Masaba
Why You Should Know Them: Masaba Gupta’s eponymous label is all about quirky prints and bold designs. From sarees to athleisure, House of Masaba offers something for everyone, making it a favorite among millennials and Gen Z.
Collaboration Potential: House of Masaba frequently teams up with influencers for new launches, limited-edition drops, and exclusive collections. They are especially known for their creative social media campaigns that spotlight influencers in playful and engaging ways.
What Sets Them Apart: Their ability to seamlessly blend traditional motifs with modern aesthetics makes them an exciting brand for influencers seeking standout pieces.
6. Perona
Why You Should Know Them: For influencers who love understated luxury, Perona is a dream come true. This contemporary brand focuses on muted tones, clean lines, and premium fabrics.
Collaboration Potential: Perona values storytelling and often partners with influencers to create content that highlights the quality and versatility of their pieces. Think minimalist lookbooks and serene Instagram reels.
What Sets Them Apart: Their focus on timeless designs over fleeting trends makes them an excellent choice for creators who prioritize quality over quantity.
7. Valliyan
Why You Should Know Them: This jewelry brand by Nitya Arora specializes in statement pieces that combine traditional Indian elements with modern designs. Valliyan’s handcrafted jewelry can elevate any outfit, making it a must-have for content creators.
Collaboration Potential: Valliyan loves to collaborate with influencers to showcase how their jewelry can be styled for various occasions. Their pieces often appear in editorial-style photoshoots and reel content.
What Sets Them Apart: Their bold, artistic designs make them an instant hit with influencers who want to make a statement.
8. The Loom
Why You Should Know Them: The Loom curates a range of handcrafted clothing, accessories, and home decor items from artisans across India. Their ethnic wear collection, in particular, is a favorite for festive occasions.
Collaboration Potential: The Loom actively works with influencers to promote their collections during festivals and weddings. From showcasing styling options to creating festive mood boards, there are endless possibilities for collaboration.
What Sets Them Apart: Their dedication to promoting artisan crafts and providing a platform for traditional Indian textiles is truly inspiring.
Why These Brands Deserve the Spotlight
Indian fashion is as diverse as its culture, and these brands represent the rich tapestry of design, craftsmanship, and sustainability. They are breaking the mold by embracing traditional techniques and adapting them for the modern world. Collaborating with these brands allows influencers to:
- Celebrate Indian Craftsmanship: By promoting these brands, influencers can bring attention to the artisans and techniques that make Indian fashion unique.
- Support Sustainable Fashion: Many of these brands focus on eco-friendly practices, giving influencers a chance to align with the growing demand for ethical fashion.
- Stand Out: Their distinct designs and limited-edition collections offer influencers a chance to showcase exclusive pieces that set them apart from the crowd.
Tips for Collaborating with Underrated Brands
If you’re a fashion content creator looking to collaborate with these brands, here are some tips to get started:
- Build a Genuine Connection: Engage with their content on social media before reaching out. Show your appreciation for their work and share how their values align with yours.
- Showcase Your Creativity: Pitch ideas for collaborations that go beyond simple product promotions. For example, you could create a series of styling videos or a behind-the-scenes story about the brand’s ethos.
- Focus on Quality Over Quantity: Since these brands value craftsmanship, emphasize high-quality, creative content that reflects their identity.
- Highlight Their Story: Share their journey, their focus on artisans, or their commitment to sustainability in your content to create a deeper connection with your audience.
Indian fashion is undergoing a revolution, with homegrown brands making waves both locally and globally. As a content creator, collaborating with these underrated labels not only elevates your style game but also helps support a vibrant and sustainable fashion ecosystem.
So, whether you love bold prints, minimalistic designs, or handcrafted jewelry, these eight brands are waiting for you to discover them. The next time you plan your content calendar, think beyond the usual suspects and give these gems the attention they deserve.
Indian fashion is undergoing a revolution, with homegrown brands making waves both locally and globally. As a content creator, collaborating with these underrated labels not only elevates your style game but also helps support a vibrant and sustainable fashion ecosystem.
So, whether you love bold prints, minimalistic designs, or handcrafted jewelry, these eight brands are waiting for you to discover them. The next time you plan your content calendar, think beyond the usual suspects and give these gems the attention they deserve.
